Presents
Geração Rural
The largest movement for valuing rural succession in Southern Brazil
Believed in transforming rural succession even before the first step, playing a fundamental role in building the foundations that gave rise to this project.
The future of the countryside begins here
The future of the countryside does not depend only on technology, productivity or innovation. Above all, it depends on people.
The Challenge
Rural succession has become one of the greatest challenges faced by farming families. As thousands of young people leave rural areas in search of opportunities, the knowledge, tradition and heritage built over generations are at risk of disappearing.
The Opportunity
But this reality can be transformed. There is a generation that wants to stay. That sees in the countryside not just work, but purpose. That dreams of technology, sustainability and quality of life without giving up its roots. It is for this generation — and because of it — that Geração Rural exists.
The Connection
Geração Rural was born to connect families, young people, companies, cooperatives and institutions around a single purpose: to strengthen the permanence of new generations in the countryside, valuing those who produce food and ensuring a more sustainable future for agribusiness.
"This is not just a project.
It's a movement of social, economic and cultural transformation."
The phases of the movement
Each stage was designed to generate growing impact, culminating in a formal delivery to the State Government.
Roots of Now
The Rural Succession Landscape in Brazil
Objective
Bring clarity and raise awareness. Show that the problem exists, is relevant and has a legal basis, but still lacks execution.
Content
- Accessible explanation of the National Youth and Rural Succession Plan
- Current overview: aging in the countryside, rural exodus, family continuity challenges
- What already exists in public policies and where the gaps are
Activations
Those Already Doing It
Cases that Inspire and Prove
Objective
Show that rural succession is not theory: it is already happening and generating results.
Content
- Cases from transformer partners
- Successful succession programs
- Replicable best practices
Activations
The Future of the Countryside
Paths for the New Generation
Objective
Move the audience out of a passive position and make them part of the solution.
Content
- Trends: technology in the field, new management models, rural education
- Practical proposals for rural succession
- Viable alternatives (incentives, business models, training)
Activations
From Dialogue to Action
A Proposal for the Future of Southern Brazil
Objective
Consolidate everything into a strong position and take it to decision-makers.
Content
- Diagnosis of the landscape and evidence (cases + data)
- Main challenges identified
- Objective and executable proposals
- Possible public-private partnerships
Activations
The result we want to build
By the end of this journey, Geração Rural will have created one of the largest ecosystems for encouraging rural succession ever developed in Southern Brazil.
A legacy capable of inspiring young people to stay in the countryside, strengthening farming families, bringing companies closer to rural reality and creating a permanent network to encourage the continuity of family farms.
Our greatest indicator will be seeing more young people taking the lead in the countryside and building the future of agriculture alongside their families.
In addition, a systematized document for the State Government of Rio Grande do Sul showing the reality seen by the entire ecosystem and how to drive development.
The scale of this movement
Numbers that translate the reach and ambition of Geração Rural.
Estimated reach in impressions
Listeners reached (radio)
Exclusive editorial contents
Municipalities reached in the region
Producers mobilized
Of uninterrupted coverage
Why become a partner?
Companies that believe in Geração Rural will not just be sponsoring a project.
They will be investing in the continuity of Brazilian agribusiness.
They will be helping to keep families in the countryside, encourage new rural leaders, strengthen communities and actively take part in a movement that will transform lives.
More than visibility, this partnership represents purpose, social responsibility and commitment to the future.
The countryside needs those who believe in it.
And that future begins now.
Become a partner of Geração Rural.
Partnership categories
Choose the category that best aligns with your brand's strategic objectives.
| Benefit | 🥇Anchor PartnerR$ 120 mil | 🥈Transformer PartnerR$ 90 mil | 🥉Seeder PartnerR$ 70 mil | 🚀Booster SponsorR$ 40 mil | 🤝Supporter SponsorR$ 20 mil |
|---|---|---|---|---|---|
| Presentation as an official project partner | — | — | |||
| Logo on all institutional materials | Large | Large | Medium | Medium | Standard |
| Participation in Phase 1 — Roots of Now | — | — | |||
| Participation in Phase 2 — Those Already Doing It | — | — | — | ||
| Participation in Phase 3 — The Future of the Countryside | — | — | |||
| Participation in Phase 4 — From Dialogue to Action | — | ||||
| Full-page ad in Gazeta do Sul newspaper | — | — | — | — | |
| Half-page ad in Gazeta do Sul newspaper | — | — | — | — | |
| Monthly articles with mention and logo | Featured | Featured | Logo + mention | Logo | Mention |
| Monthly special section | Featured | Featured | Logo + mention | Logo | Mention |
| QR Code to content page | Featured | Featured | — | — | — |
| Articles on Portal Gaz | Featured | Featured | Logo + mention | Logo + mention | Collective logo |
| Podcasts (Portal + Radio) | Participation + logo | Participation + logo | Logo | Mention | — |
| Logo on podcast videos | — | — | |||
| Collective Media (180 recorded mentions + 90 live) | Featured mention | Featured mention | Shared mention | — | — |
| Owned Media (30" spots) | 100 insertions | 100 insertions | Institutional sharing | — | — |
| Social media collab (Portal Gaz + Radios) | Mention | Mention | — | ||
| Gazeta Blitz / Pit Stop at the company | Exclusive | Exclusive | — | — | — |
| Studio interview | — | — | — | ||
| Field report with farming families | Exclusive with region choice | Exclusive with region choice | — | — | — |
| Brand mention in articles | Featured | Featured | — | ||
| Project presentation to producers | Exclusive with region choice | Exclusive with region choice | — | — | — |
| Participation in project actions and events | Lead role | Lead role | Participation | Guest | Guest |
| Right to use the official project seal | Anchor Partner | Transformer Partner | Seeder Partner | Booster Sponsor | Supporter Sponsor |
| In-person delivery of the final document to the RS State Government with Gazeta coverage | — | — | — |
🥇
Anchor Partner
Built the project from its conception and is fundamental to its existence
- Presentation as an official project partner
- Logo on all institutional materials(Large)
- Participation in Phase 1 — Roots of Now
- Participation in Phase 2 — Those Already Doing It
- Participation in Phase 3 — The Future of the Countryside
- Participation in Phase 4 — From Dialogue to Action
- Full-page ad in Gazeta do Sul newspaper
- Half-page ad in Gazeta do Sul newspaper
- Monthly articles with mention and logo(Featured)
- Monthly special section(Featured)
- QR Code to content page(Featured)
- Articles on Portal Gaz(Featured)
- Podcasts (Portal + Radio)(Participation + logo)
- Logo on podcast videos
- Collective Media (180 recorded mentions + 90 live)(Featured mention)
- Owned Media (30" spots)(100 insertions)
- Social media collab (Portal Gaz + Radios)
- Gazeta Blitz / Pit Stop at the company(Exclusive)
- Studio interview
- Field report with farming families(Exclusive with region choice)
- Brand mention in articles(Featured)
- Project presentation to producers(Exclusive with region choice)
- Participation in project actions and events(Lead role)
- Right to use the official project seal(Anchor Partner)
- In-person delivery of the final document to the RS State Government with Gazeta coverage
🥈
Transformer Partner
Actively participates in executing actions and generating impact
- Presentation as an official project partner
- Logo on all institutional materials(Large)
- Participation in Phase 1 — Roots of Now
- Participation in Phase 2 — Those Already Doing It
- Participation in Phase 3 — The Future of the Countryside
- Participation in Phase 4 — From Dialogue to Action
- Full-page ad in Gazeta do Sul newspaper
- Half-page ad in Gazeta do Sul newspaper
- Monthly articles with mention and logo(Featured)
- Monthly special section(Featured)
- QR Code to content page(Featured)
- Articles on Portal Gaz(Featured)
- Podcasts (Portal + Radio)(Participation + logo)
- Logo on podcast videos
- Collective Media (180 recorded mentions + 90 live)(Featured mention)
- Owned Media (30" spots)(100 insertions)
- Social media collab (Portal Gaz + Radios)
- Gazeta Blitz / Pit Stop at the company(Exclusive)
- Studio interview
- Field report with farming families(Exclusive with region choice)
- Brand mention in articles(Featured)
- Project presentation to producers(Exclusive with region choice)
- Participation in project actions and events(Lead role)
- Right to use the official project seal(Transformer Partner)
- In-person delivery of the final document to the RS State Government with Gazeta coverage
🥉
Seeder Partner
Contributes to the development of the initiative and strengthens its growth
- Presentation as an official project partner
- Logo on all institutional materials(Medium)
- Participation in Phase 1 — Roots of Now
- Participation in Phase 2 — Those Already Doing It
- Participation in Phase 3 — The Future of the Countryside
- Participation in Phase 4 — From Dialogue to Action
- Full-page ad in Gazeta do Sul newspaper
- Half-page ad in Gazeta do Sul newspaper
- Monthly articles with mention and logo(Logo + mention)
- Monthly special section(Logo + mention)
- QR Code to content page
- Articles on Portal Gaz(Logo + mention)
- Podcasts (Portal + Radio)(Logo)
- Logo on podcast videos
- Collective Media (180 recorded mentions + 90 live)(Shared mention)
- Owned Media (30" spots)(Institutional sharing)
- Social media collab (Portal Gaz + Radios)(Mention)
- Gazeta Blitz / Pit Stop at the company
- Studio interview
- Field report with farming families
- Brand mention in articles
- Project presentation to producers
- Participation in project actions and events(Participation)
- Right to use the official project seal(Seeder Partner)
- In-person delivery of the final document to the RS State Government with Gazeta coverage
🚀
Booster Sponsor
Drives the cause and expands the reach of actions
- Presentation as an official project partner
- Logo on all institutional materials(Medium)
- Participation in Phase 1 — Roots of Now
- Participation in Phase 2 — Those Already Doing It
- Participation in Phase 3 — The Future of the Countryside
- Participation in Phase 4 — From Dialogue to Action
- Full-page ad in Gazeta do Sul newspaper
- Half-page ad in Gazeta do Sul newspaper
- Monthly articles with mention and logo(Logo)
- Monthly special section(Logo)
- QR Code to content page
- Articles on Portal Gaz(Logo + mention)
- Podcasts (Portal + Radio)(Mention)
- Logo on podcast videos
- Collective Media (180 recorded mentions + 90 live)
- Owned Media (30" spots)
- Social media collab (Portal Gaz + Radios)(Mention)
- Gazeta Blitz / Pit Stop at the company
- Studio interview
- Field report with farming families
- Brand mention in articles
- Project presentation to producers
- Participation in project actions and events(Guest)
- Right to use the official project seal(Booster Sponsor)
- In-person delivery of the final document to the RS State Government with Gazeta coverage
🤝
Supporter Sponsor
Institutionally supports the project and strengthens the partner network
- Presentation as an official project partner
- Logo on all institutional materials(Standard)
- Participation in Phase 1 — Roots of Now
- Participation in Phase 2 — Those Already Doing It
- Participation in Phase 3 — The Future of the Countryside
- Participation in Phase 4 — From Dialogue to Action
- Full-page ad in Gazeta do Sul newspaper
- Half-page ad in Gazeta do Sul newspaper
- Monthly articles with mention and logo(Mention)
- Monthly special section(Mention)
- QR Code to content page
- Articles on Portal Gaz(Collective logo)
- Podcasts (Portal + Radio)
- Logo on podcast videos
- Collective Media (180 recorded mentions + 90 live)
- Owned Media (30" spots)
- Social media collab (Portal Gaz + Radios)
- Gazeta Blitz / Pit Stop at the company
- Studio interview
- Field report with farming families
- Brand mention in articles
- Project presentation to producers
- Participation in project actions and events(Guest)
- Right to use the official project seal(Supporter Sponsor)
- In-person delivery of the final document to the RS State Government with Gazeta coverage
Value Pyramid
Each partnership level represents a degree of involvement and impact in the movement.
Anchor Partner
(R$ 120 mil)Built the project from its conception and is fundamental to its existence.
Transformer Partner
(R$ 90 mil)Actively participates in execution, actions and impact generation, being a fundamental part of the result.
Seeder Partner
(R$ 70 mil)Contributes to the development of the initiative and strengthens its growth.
Booster Sponsor
(R$ 40 mil)Drives the cause and expands the reach of actions.
Supporter Sponsor
(R$ 20 mil)Institutionally supports the project and strengthens the partner network.